PROBLEM IDENTIFICATION
Traffic
safety data for 1994 confirmed that Oxnard, California had the highest
number of alcohol-involved fatal and injury motor vehicle crashes among
39 other cities of similar size. It's neighboring city, Port Hueneme
ranked 30th out of 98 cities in its size category for alcohol-involved
crashes. Both cities ranked poorly in overall traffic safety. In 1995,
the cities averaged more than 27 alcohol-related fatal and injury traffic
crashes per month, and almost 300 total fatal and injury crashes per
month.
Oxnard instituted
a roadside sobriety checkpoint program focusing on impaired driving
enforcement in 1995, and was successful in reducing the alcohol-involved
crash rate by 35 percent in 1996. However, Oxnard police officials recognized
that the checkpoints did not provide a permanent solution to impaired
driving in the community, and that the DUI problems were not confined
to the city limits. As a result, a joint regional effort was launched
in 1997 by Oxnard and Port Hueneme incorporating training, education
and public policy changes.
GOALS AND OBJECTIVES
The primary goal of the
Oxnard Police Department Regional Roadside Sobriety Checkpoint Program
is to reduce the number of alcohol- and speed-related motor vehicle
crashes and increase the overall level of traffic safety in Oxnard and
Port Hueneme. Specific objectives of this program are to:
- Decrease alcohol-related
fatal and injury traffic crashes by 29 percent (from 109 in 1996,
to 76 in 1998)
- Reduce speed-related
fatal and injury traffic crashes by 15 percent (from 272 in 1996,
to 231 in 1998)
- Increase the regional
seat belt use rate by 5 percent (from 81 percent in 1996, to 86 percent
in 1998), and child safety seat use by 10 percent (from 72 percent
in 1996, to 82 percent in 1998)
- Increase the regional
bicycle helmet use rate for children under 18 years of age by 10 percent
(from 29 percent in 1996 to 39 percent in 1998)
STRATEGIES AND ACTIVITIES
The Oxnard and Port Hueneme
Police Departments launched the program by providing updated DUI training
to 172 officers, and training in the use of the preliminary breath testing
device to an additional 127 officers. A variety of promotional items
including key rings, badges, bumper stickers, posters, pens and pencils,
t-shirts and hats were developed for distribution at sobriety checkpoints,
community traffic safety presentations, press conferences and other
public events. The two police departments organized and implemented
48 driver's license and sobriety checkpoints in 1997 and 1998, at which
officers distributed traffic safety educational and promotional materials
to motorists. Traffic officers also provided traffic safety presentations
at local elementary schools. Additional traffic safety messages were
delivered to the community via newsletters and a televised StreetBeat
program.
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